How to choose the right name for your business!
Congrats! You’ve decided to start a business. But what should you call it?
Your business name tells everyone who you are. It helps your clients to find you, and it makes you look more professional. A great name is easy to remember and helps your business to stand out from the crowd.
Choosing the perfect name can seem impossible, though, so I’ve put together some tips to make it easier for you.
Here are my 5 tips for choosing your business name!
1. Use Your Name
The easiest thing to name your business at, is after you! Using your name keeps things personal, which is great if you’re a one-person business. It also means you don’t have to separate your social media channels or start a brand from scratch. If you provide personal services, like for example coaching services, it’s a good idea to use the personal brand you are already building. You know who you are, now go out there and be the incredible entrepreneur that you are!
But maybe you don’t want to use your name. Promoting a separate business entity is easier for most people than it is to promote themself. (just don’t forget to give yourself a shoutout!). Separating the personal from your business can help you seem more established, and gives the impression that you have employees.
2. Find Your Niche
Include your niche in your name. If you’re a social media manager, add “Social Media” to your name. If you’re a designer (like me!), add “Design” to your name. If you’re a virtual assistant, add “Virtual Assistant Services” to your name. Sometimes the best names are the ones that tell your clients immediately what you do and how you help them.
3. Brainstorm
Brainstorm a list of your skills, things you enjoy, and anything that comes to mind when you think of your business. Are you a writer? Make a pun about hiring “The Write Choice.” Don’t be afraid to get a little silly. Write it all your ideas down – something may catch your eye.
4. Ask Your Family and Friends
If you’re still struggling or trying to decide between a couple of names, ask your network! Tell them about your business. Not only will they want to support you, but they might also have a great idea for a name. Facebook entrepreneur groups can be super helpful with this as well. Or even create a story pool on social media to get feedback from your audience.
5. Check the Domain Name
Once you have a list of names you like, you wanna make sure your name is available as a domain and for social media accounts. I use namechekr to determine whether or not a domain and social media accounts are available.
and if it’s avialbale on all the platform you’re active on, then snap it, so you have them save!
But what if it’s not available?
If your name isn’t available, see what options similar to your choice are available, and choose the one you like best.
And that’s it! You’ve picked the perfect name for your business. Now go share the good news!
