Squarespace, Wix, or WordPress?
which Platform should you use to build your website?
Making a website can be overwhelming. With so many platforms to choose from, how do you know which platform to use? While it ultimately comes down to preference, this post should help you narrow down your options to make it easier to pick the platform that gives you the website you want.
Expensive – business plans using all capabilities get expensive quickly
Easy to navigate backend
Limited SEO and marketing – Google Analytics and advanced SEO requires workarounds
Built-in features (mobile view, analytics, email campaigns)
Extensions and apps require coding knowledge to integrate
Squarespace owns your website
Squarespace offers beautiful templates and design but requires external knowledge for complete customization. It is easy to use the supported extensions, but the backend can be limited unless you pay for a more advanced plan or know how to code. That being said, it is easy to change templates and switch from desktop to mobile view.
Easy to use – no coding required
Once you choose a template, you cannot change it
Low startup costs – there are multiple plans you can choose from, starting at $5 a month
The basic plans have Wix ads on the pages
Many add-ons and plugins, both free and paid, available
You cannot transfer your website to another host without completely rebuilding it
SEO and mobile view are difficult to use
Wix owns your website
Wix is useful when you want a simple website that doesn’t require customization or high upfront costs. However, the lack of personalization makes it more difficult to change your website later without paying for premium packages and plugins, or completely starting over if you decide to move your website to another host. It is easy to set up a website but becomes much more difficult and expensive if you require more capabilities as your business grows.
Plugins – many plugins available, especially for SEO and e-Commerce
Requires frequent updates
Monthly hosting fee
Requires coding knowledge or a web designer to customize beyond a theme
You’re the Owner
WordPress is named as the TOP Content Management System. About 35% of the Internet is powered by WordPress and around 20% of all self-hosted websites use WordPress, making it an extremely popular choice for website building. It is a low-cost way to build a customizable website with the capacity to expand as your business grows. The true advantage of WordPress is in the form of plugins. It has numerous free and paid plugins that provide SEO, page speed, marketing, and e-Commerce capabilities, just to name a few. WordPress itself is not a drag and drop website builder, but there exist drag and drop page builder Plugins to make the design process easier and possible without any coding.
For full disclosure, I prefer and recommend WordPress to build the most professional looking website able to handle everything a growing business needs. With WordPress, I can host my own website at a low cost and make it look exactly how I want it to. Every kind of business can use WordPress, and its capabilities make it easy to add new services or products. You can have multiple users with no conflict, so your entire team can have access without disruption. For the price, it can’t be beaten.
Looking to build your website, but don’t know where to start? Let’s work together and create something amazing!