Why every successful entrepreneur should have a brand!
When starting a business, there can sometimes be information overload. But if you do enough reading and researching on Google, you’ll find one word that keeps popping up: BRANDING.
What is a brand, and why is it so important?
A brand is what makes a company recognizable. It is your business identity.
Here are my top three reasons you should have a brand:
1. Consistency
A brand identity offers a consistent look across your website, social media channels, and other offerings. This can mean a logo, color scheme, or even writing style. A cohesive strategy allows customers to see your brand and recognize it, whether it’s in an ad or on Instagram. The look of your business is a client’s first impression and good branding will turn those potential customers into paying customers.
2. Trust
Implementing your brand increases trust in your community. It makes you look more polished and professional. Clients are more likely to refer a company to their friends if the business is organized and capable, so make sure your website and social media reflect your expertise!
3. Value
Branding sets your business apart from other competing businesses and helps prove why a client should hire you instead of someone else. It sets expectations for your clients. A streamlined, classic look means a client can expect a no-frills experience. A fun, colorful look means a client can expect a low-pressure conversation. What message do you want to send to your audience? Your brand represents you, so make sure it is an accurate reflection of your business.
Creating a brand strategy is easier said than done.
If you’re starting from scratch or just need a little help, designers are a great investment. A good designer will take your ideas and make them into something tangible. They can create a logo, design a website, provide a color scheme, and help you implement your strategy across your business. Website designers will take your brand and give it that professional touch it needs.
If you’re ready to start branding your business, I offer logo, branding, and website design services.
